Oh yeah, that's Motrin Pain.

During this weekend, while sitting in my hotel room surrounded by the beautiful Rocky Mountains, I decided to check my twitter feed.  Out of nowhere, all this stuff about Motrin started to pop up in everyone's tweets.  Apparently, Motrin decided to launch a flash web-ad targeted towards new moms.  Their marketing was based on the idea that since we are going through a second baby boom and that babies are really becoming an accessory new moms are proud of their babies, it must be physically painful for the moms to "wear" their babies all the time.  It was an honest mistake on their marketing department's part to target this demographic with this ad.  However much truth there may be in the theory that babies are an accessory, it's still not a subject you should focus on in advertising to new moms.  As a husband without kids, I do not have the full perspective on raising a child or the want/need of a child.  There are two distinct camps of outspoken people; those that believe children fulfill your life, and those that believe life is not about having children.  I'm willing to bet that Mortin's marketing team falls closer to that second group.